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How important is an online business presence?

Monday, July 19, 2010

These days it doesn't particularly matter what sort of a business you run or service you provide - customers will expect some form of online presence. If you don't provide it, chances are you are missing out on potential customers. More and more customers are searching for services and businesses online as oppose to using a traditional means such as a phone book.  Keep Reading

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Online Retailer Expo and Conference 2010

Wednesday, June 02, 2010

Online Retailer is nothing less than the e-retailing industry's premier learning event of the year. Online Retailer is a four-day blizzard of new ideas, problem-solving solutions, career networking, cost-saving resources and quality learning. It's the most comprehensive curriculum on online and multichannel retailing in Asia Pacific, and it's one of the world's largest e-commerce and digital marketing events for retailers. Keep Reading

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Social Network Marketing - An Online Business Strategy

Wednesday, March 17, 2010

Social networking is one of the biggest trends on the internet, with millions of users accessing their preferred social networking website every day of the year. Social networking gives casual internet users the ability to have their own page on the internet without the technical know-how, which is why they are growing so quickly as more and more people discover how easy it is to have a presence on the web.  Keep Reading

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Effective Blogging - Contextual Linking

Wednesday, February 10, 2010

Briefly mentioned in our previous post, contextual linking is a great way to improve your blog’s rankings in SEO. Now, it’s common knowledge that links coming into your site hold a lot more weight then having links going through it’s own domain. Therefore, we tend to spend our time trying to get external links back to us without really looking at the power of internal contextual linking. Keep Reading

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Website Copy that increases Conversions and Inquiries

Tuesday, February 09, 2010

Different audiences find different things meaningful, and improving conversions on your website depends upon your understanding that there is no uniform way that people think and act, especially on the web. In this piece we’ll explore useful principles for connecting with audiences through copy as well as practical steps to better understand and act on your audience’s habits and practices. Keep Reading

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Twitter 101 - a special guide

Friday, January 22, 2010

[an excerpt from Twitter Business http://business.twitter.com/twitter101/ ] Keep Reading

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What’s In A Domain Name?

Friday, January 22, 2010

In the physical world, you can distinguish a business because of its structure, window displays, or signs. You can tell that a bank is a bank, or a clothing store is indeed a clothing store. Catalogs and brochures also establish the product line: a Finger Hut catalog can tell you that they are fashion retailers.  Keep Reading

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Writing an Effective Blog Post

Wednesday, January 20, 2010

Web logs or Blogs are quickly becoming one of the most effective tools within a business’s arsenal to successfully brand themselves as leaders in their industry, along with elevating their websites’ all important Search Engine Optimisation (SEO) rankings. An effective blog post is one that informs, references, discusses, captures interest, and is written well. Keep Reading

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E-Commerce

One of ICEBERG's most powerful features is its E-Commerce abilities. Through the ICEBERG content management system, you can manage products easily and quickly either one by one or through bulk uploads. Cross-sell, up-sell and display featured products to improve your average sale and sell both physical products or electronic (downloadable) products with full..

IceBerg Tips

Style your pages

If you're finding that your web pages are becoming giant walls of text you can break up the page by adding some headings and paragraph styling to your text. The WYSIWYG e..keep reading View all Tips

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