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Social Network Marketing - An Online Business Strategy

Wednesday, March 17, 2010 -

Social networking is one of the biggest trends on the internet, with millions of users accessing their preferred social networking website every day of the year. Social networking gives casual internet users the ability to have their own page on the internet without the technical know-how, which is why they are growing so quickly as more and more people discover how easy it is to have a presence on the web.

What many business owners don’t realise is that social networking can also be a highly effective marketing tool for both big and small business.

Probably one of the most important reasons for this is being able to effectively target your audience. Advertising on TV or radio targets a very broad spectrum of viewers, many of whom won’t be interested in your product and additionally are used to being advertised to on these mediums and simply ignore most of it. Social networking allows you to get your product out there to groups of potential customers that are all interested in it. For example, you could write a blog post about 4WD off-road vehicles and share it with communities or groups interested in off-road driving.

Website owners especially can greatly benefit from social marketing. Submitting articles or information related to your website with a link back can give you substantially more traffic to your website in a short period of time. The important thing here is to make your content good. Useful articles and content will attract users back and link to your content to share it with others who have similar interests. These links into your website both increase your traffic and improve your page ranking on search engines.

For advertising purposes, using social networking for marketing your products is a very low risk investment compared to traditional advertising mediums. Big social networking sites such as Facebook, Twitter and Digg are easy to use and share your messages / content on. Once you know how to use them effectively, the only real cost to you is time spent getting your message out there. You could spend thousands on a TV advertisement and end up out of pocket if it doesn’t bring more customers in, while posting updates on your Twitter or Facebook page costs nothing, and has the potential for a huge increase in your online visibility and in turn business.

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