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New feature: updated reports that provide extra insights into customer behaviour

Tuesday, April 30, 2013 -

ReportsImagine one of your loyal subscribers checking their emails on their phone while waiting for the bus. Your latest email with a subject line about your 50% off sale pops up.

They open it without hesitation but the email doesn’t fit the screen and the text is way too small to read.

Rather than persevering they quickly move onto the next email in their inbox. Maybe they mentally note to check it out later from their desktop, maybe they don’t.

What does this mean for you? It could mean that you are losing subscribers and money because you don’t know how your customers interact with your email.

Now you can use reports to find out how your customers access your emails and hopefully never miss an opportunity like this again.

How do your readers interact with your emails?

You can stop wondering which devices people use to read your emails and easily find out! Next time you send an email jump into the reports section and our device stats will tell you exactly how many people read your email on a mobile device, such as a smartphone or tablet, versus a desktop.

We love reports.

Here at Always Interactive, we know one of the greatest benefits of email marketing is being able to measure the success of your campaign. One of the best and easiest ways to do this is through reports. Drilling down into who opened your email, which links they clicked on and if they shared your email provides valuable information on what engages your customers.

But we wanted more and we thought you would too.

You might have heard about the current trend towards more people viewing emails on mobile devices? This is one of the main reasons we developed the new device statistics report. Now you can find out if your customers are a part of the trend. If they are, stay tuned for our next blog post which will cover off how to design mobile friendly emails.

What about email clients?

To take it a step further we have also included information about which email clients, such as Gmail or Outlook, people use to read your emails.

These extra stats can be used to help further optimise future emails. This report will highlight which email clients you need to focus on when testing your email messages.

Watch the action live.

To top it all off you can now grab a coffee, kick back and watch your campaign live as it unfolds, without needing to keep hitting the refresh button. Find out how your campaign is tracking in the new activity timeline day by day, hour by hour and even minute by minute.

Get cracking with your new reports.

You can watch a quick tour of the new reporting features or simply login and when you send your next email you can hone in on how your customers interact with your campaign.

If you could choose anything, what is the one thing you wish you could find out about how your customers interact with your emails? Share your thoughts in the comments section below (we will even see if we can work a little magic to make it happen!)

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