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Effective Blogging - Contextual Linking

Wednesday, February 10, 2010 -

Briefly mentioned in our previous post, contextual linking is a great way to improve your blog’s rankings in SEO. Now, it’s common knowledge that links coming into your site hold a lot more weight then having links going through it’s own domain. Therefore, we tend to spend our time trying to get external links back to us without really looking at the power of internal contextual linking.

The strategy behind using contextual linking is a way of boosting your non-performing blog posts. By having people visit your site, and viewing your blog post you are not only creating yourself as the expert in the field but you’re also creating greater standings within the realms of SEO.

How do you go about contextual linking?

In it’s most basic form, contextual linking joins two of your blog posts together via a link. By  linking a newer post to an older one you are increasing the number of backlinks for every interlinked post. Every time you link this way, you don’t have to write the details of the old topic again, rather, let the reader choose to go back to previous post. Therefore, it becomes imperative that your contextual link aligns with two principals.

Relevant Anchor Text - Where the link has been placed within the post becomes vital to letting the viewer know what they are going to be seeing when they click through to another post. Ideally you want to make the link only two or three words long and remember to include the main keyword within the link.

Content Relevancy - There should be a correlation between the text the viewer just read and the blog post linked to. The more relevant the text is, including the area around the link, to the previous blog post, the more value it will have in terms of SEO. The more relevant, the better the chance is of someone clicking on the link.

The steps to take

Asses your blog - A strategy behind contextual linking is to link your highly viewed posts, to you lesser viewed posts. Find out which of your posts as preforming well, and which aren’t. From here you will be able to work out what links can be made. If you’re only in the beginning stages of your blog, start looking at your up coming posts and what you can do to create contextual links within newer posts. This increases your backlinks but more importantly, helps bring older posts back into view.

This brings us to another point. How do you approach your contextual linking. There are many different ways to link your blog posts, however there are two methods which you would have figured out from this post already.

Horizontal Linking - This is the method of which you look over all of your blog posts, find the relevant articles and create links between them. This may take some time, especially if you have a large archive of blog posts. This may also require that you rewrite certain sections of your posts to allow a nicer link form an SEO stand point.

Vertical Linking - This is the method of where you don’t go back into your older posts, rather just create the links as you write new blog posts. You don’t alter the older posts, rather, create your post, then find what fits with other posts.
If you start linking through to other posts you should start seeing some more views on those posts that aren’t doing so well. When you start linking back to your previous posts, let us know how well it goes.



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