Recently we have had a few clients inquire about increasing the open rate for their email campaigns. On inspecting their content we found that it had 'SPAMMY' words or phrases that the client was unlikely to recognise as a 'SPAMMY'. Unfortunately the content was legitimate and in context of our client's business, but to email spam filters the content could have been perceived as SPAM.
We have listed below 100 SPAM trigger words & phrases to avoid in your email campaigns, these are the less likely words that you would expect to be picked up as SPAM. We have also included some 'Likely' words that still could be used in a legitimate campaign.
- #1
- 100% satisfied
- 4U
- Accept credit cards
- Act Now!
- Additional Income
- Affordable
- All natural
- All new
- Amazing
- Apply online
- Bargain
- Best price
- Billing address
- Buy direct
- Call
- Call free
- Can’t live without
- Cards Accepted
- Cents on the dollar
- Check
- Claims
- Click / Click Here / Click Below
- Click to remove
- Compare rates
- Congratulations
- Cost / No cost
- Dear friend
- Do it today
- Extra income
- For free
- Form
- Free and FREE
- Free installation
- Free leads
- Free membership
- Free offer
- Free preview
- Free website
- Full refund
- Get it now
- Giving away
- Guarantee
- Here
- Hidden
- Increase sales
- Increase traffic
- Information you requested
- Insurance
- Investment / no investment
- Investment decision
- Legal
- Lose
- Marketing
- Marketing solutions
- Message contains
- Money
- Month trial offer
- Name brand
- Never
- No gimmicks
- No Hidden Costs
- No-obligation
- Now
- Offer
- One time / one-time
- Opportunity
- Order / Order Now / Order today / Order status
- Orders shipped by priority mail
- Performance
- Phone
- Please read
- Potential earnings
- Pre-approved
- Price
- Print out and fax
- Profits
- Real thing
- Removal instructions
- Remove
- Risk free
- Sales
- Satisfaction guaranteed
- Save $
- Save up to
- Search engines
- See for yourself
- Serious cash
- Solution
- Special promotion
- Success
- The following form
- Unsolicited
- Unsubscribe
- Urgent
- US dollars
- Wife
- Win
- Winner
- Work at home
Bottom line: Avoid using these spam filter trigger words in your e-campaign if you can. Double check your content and ensure it is free of 'SPAMMY' words & phrases as possible. This will help insure your open rates are as high as possible