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Keep ReadingOne of the best things about email marketing is that it’s highly measurable. Keep Reading
Imagine one of your loyal subscribers checking their emails on their phone while waiting for the bus. Your latest email with a subject line about your 50% off sale pops up. Keep Reading
Recently we have had a few clients inquire about increasing the open rate for their email campaigns. On inspecting their content we found that it had 'SPAMMY' words or phrases that the client was unlikely to recognise as a 'SPAMMY'. Unfortunately the content was legitimate and in context of our client's business, but to email spam filters the content could have been perceived as SPAM. Keep Reading
To ensure the highest security and reliability levels for our services, we have scheduled a firewall and network upgrade on our Asia Pacific and North America datacenters. Although this process should have no impact on the normal functionality of the datacenters, services may experience brief interuptions during the upgrade. Please find below the upgrade schedule: Keep Reading
Recent research – ours and others, including the Pew Internet and American Life Project – shows 50%+ of recipients use the "from" line by itself or with the subject line to decide whether to open or trash an email message. Keep Reading
Fifty characters could be all that stands between you and success in your next email campaign. Why? Because fifty characters is all the space you have in a typical subject line to catch your reader's eye and entice him to open your email and take the action you want. How could something so small make or break an email's success? Because many recipients use the subject line to decide whether to open or delete an email. This makes subject lines tricky little devils and challenging to write. A good one can get your email opened in a flash, while a bad one could spell oblivion in the trash or junk file. Because so much is riding on your subject line, we came up with 15 rules for crafting a good one. Be sure to review them before you send your next email campaign. Keep Reading
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