E-mail Marketing
InteractiveMail is a global leader in
SMS,
Email Marketing and Database Management solutions. InteractiveMail is an award winning product, it is a powerful, on demand solution delivering automated marketing, email marketing system analytics, online surveys, Email and
SMS creation, sales lead generation and extensive list management all within an intuitive and spam compliant framework.
InteractiveMail is a powerful yet simple online system that provides you with hands-on management of your SMS and Email Marketing and Database Management requirements.
With InteractiveMail you can easily:
- Create powerful email campaigns using our exclusive Drag and Drop Wizard.
- Build, profile and target customer databases
- Efficiently track and analyse SMS and Email results in real time
Campaigns
InteractiveMails step by step wizard will walk and talk you through the main features of the system. In just 15 minutes you will have created, sent and tracked your first campaign.
With InteractiveMail you can:
- Set up a series of messages delivered at intervals you set. Ideal for mini courses, newsletter series, pre and post sales and service communications.
- Automatically send Birthday specials to your customers 5 days before their birthday and a Happy Birthday greeting on the day.
- Create an Event campaign that automatically confirms registered attendees, promotes viral marketing to colleagues, sends reminders and even feedback surveys.
- Automatically send targeted messages to customers based on the links or images they click in a message or what they select from a web form
- Trigger targeted messages based on items a prospect has selected within an online form or any link they've clicked within an email.
- Manage online competitions with ease.
Spam Compliance
As a world leader in email marketing technology and procedures, Always Interactive reduce and eliminate the occurrence of Spam. Always Interactive has implemented various policies, procedures, technology and educational programs to assist businesses in their compliance.
Spam Compliance Features
InteractiveMail has a number of inbuilt features that enable users to comply with the legal requirements for global spam compliance.
Features include:
Confirmation and Double Opt in functionality:
When subscribers opt in from your web forms, they are tagged with a time and date confirmation stamp as well as recording how they were added to your database, i.e., via a web registration form.
Automatic triggers can be set, allowing Double Opt in emails to be automatically sent to subscribers, allowing them to confirm their subscription. These database records are then tagged as a Double Opt in subscriber in InteractiveMail’s database.
Automatic Unsubscribe functionality:
Each email you send has an unsubscribe link that allows recipients to remove themselves from your list. This automatically removes the subscriber and provides a report to you.
Adding Bulk Addresses:
When uploading databases from offline programs into InteractiveMail, InteractiveMail remembers which email addresses have been unsubscribed and enables you to block uploading of previously unsubscribed recipients.
Global Unsubscribe:
InteractiveMail allows you to search for members in your database and unsubscribe them from the system across one or all databases.
Business Address Details:
Each email you send automatically displays your company name, contact details and address information.
Spam Compliance 3 steps to follow
When reviewing your business practices, and the content of your commercial messages to ensure you comply with the Spam Act, you should consider the following three steps:
Step 1 - Consent
Your commercial messages should only be sent when you have consent. This may be express consent from the person you wish to contact - a direct indication that it is okay to send the message, or messages of that nature.
It is also possible to infer consent based on a business or other relationship with the person, and their conduct.
Step 2 - Identify
Your commercial messages should always contain clear and accurate identification of who is responsible for sending the message, and how they can be contacted.
It is important for people to know who is contacting them, and how they can get in touch in return. This will generally be the organisation that authorises the sending of the message, rather than the name of the person who actually hits the "Send" button.
Step 3 - Unsubscribe
Your commercial messages should contain an unsubscribe facility, allowing people to indicate that such messages should not be sent to them in future.
All commercial electronic messages must contain a functional unsubscribe facility, allowing people to opt-out from receiving future messages. Such a request must be honoured.
The
Spam Act specifies that the person’s consent has been withdrawn within five working days from the date that the unsubscribe request was sent (in the case of electronic unsubscribe messages) or delivered (in the case of unsubscribe messages sent by post or other means).
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